Prime World is a new MMORPG from Russian developer Nival. The game is going to offer discounts on micro-transactions in games specifically for female players. It will also offer in battle power bonuses for teams made up of both male and female players. the reasons behind this were to try to entice female players that don’t often play ‘hardcore games’.
At first this seems fairly reasonable, giving certain feasible discounts to players will get them to play. BUT there are still a lot of problems with this, it brings to question moral, is it actually fair to only give discounts to female gamers just because the company wants them to play? I’m sure quite a few male players were quite miffed at it! Also, the article goes on to quote “The idea is to introduce the multiplayer online battle arena genre not only to hardcore players who already love it, but to their friends who might be more casual, and of course to their sisters and girlfriends who may not be as hardcore,” said Nuretdinova. If this is the case then I don’t see how the company found it feasible. In a way it is a nice gesture, to try to expand the regions of casual gamers to hardcore, but is it actually bringing in any more money? personally I would class myself as somewhere between a casual and hardcore gamer, I have been tempted before into the masses of MMO out there on the web, deciding to try them out with a free-to-play one. So surely, other casual gamers out there have done this, considering that there is a lot of advertising for these types of games on various websites. If this is the case then the natural intrigue of these games will ultimately claim new fans, so why try to force it?I think money has a lot to do with it!